Monday, 13 January 2014

How Pacific Appeals to my Target Audience

Pacific appeals to my target audience in the way that it is structured and in the tone of language that is used. It is informal language but produced in a formal way - making it easy to read but knowing that this a professional magazine is running through the readers mind too.
My readership is very eager to be kept up with whats new, not just what artists are new but what is new with older artists. This way they are able to keep with both ends of the musical spectrum - making them more eager to read the rest of my magazine. This is done through keeping the pull quotes vague and making the artist's summaries on the front cover and the contents page enough to give you a glimpse into the article's content but not enough to give away the better details - this is what keeps my readership coming back.
With regards to the house style, repetitiveness is strongly against to my readership. Being wilder and more rebellious than most other magazine's audiences they like to be kept on their toes, and so having the same thing written many times over isn't appealing - through this deduction the masthead was kept off of the contents page.
My target audience is appealed to my magazine because of the images - clear and concise. No blurs or bad editing, but pictures that are memorable and simple - showing off their assets. Henry's tattoo's for example are a massive hit with my readership, because they all like tattoo's and piercings, and so they are more in tune with Henry than a different audience might be.
The font attracts my readership, being easy to read and not overly quirky allows them to be impressed with the simplicity of the body text along with the fact that some magazines of a similar audience and genre go over the top in trying to be 'different', and this magazine makes different look effortless.
On the front cover especially, words such as 'exclusive' and 'us' make the audience feel as though they are involved with the creating of the magazine and so they will have something of an emotional attatchment to it. Through this use of language we are making them think that they are the first and only ones to recieve this information and so they come back for more to find out the latest gossip and information on their favourite artists and who is playing at which festival etc. This attracts my target audience because, as stated earlier, they are eager to keep up with what is new, and what better way to do that than with something that you are familiar and comfortable with.

No comments:

Post a Comment